Case Study

The Mortgage Expert

The Company

The Mortgage Expert Group offer a comprehensive range of mortgage and other financial products, with the parent company supplemented by expat, IVA and CCJ subsidiaries.

The Project

ShakerMaker were initially approached to Luton-based mortgage brokers Zebra Mortgage Centre to discuss the rebrand of the organisation, with the aim of grouping four brands together under the newly incorporated The Mortgage Expert Group.

The rebranding project kicked off with a meeting to discuss likes and dislikes from across the financial services industry, with three directors of the business sharing their thoughts. We discuss iconography, colour palettes and font types, as well as where the logo would be seen in its various forms.

From this we developed four concept designs, each catering for the initial four subsidiaries and an optional two additional for if/when required as the business grew. The client selected a slight variation of concept one which we further developed in its various forms before sharing new business stationery and redeveloping any print collateral.

The focus then turned to the company website, which we redeveloped in WordPress catering for all the business requirements, including a live mortgage finder, a mortgage calculator and a highly detailed application form. We also developed a separate microsite for the Expat Mortgage Expert subsidiary. All of the completed works were well received within the business with the websites continuing to function well with a large quantity of conversions each week.

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