Case Study

G & J Groundwork and Landscaping

The Company

G & J Groundwork and Landscapes is a family owned and run business with 30+ years experience, serving residential and commercial clients across Bedfordshire, Buckinghamshire and Hertfordshire.

The Project

Dunstable based construction firm G&J Groundwork and Landscapes contacted ShakerMaker to develop a new website for their business.

With the previous website having been live for nearly ten years, the layout was looking tired. Another key reason for change was as the business has developed, as has the service offering, with business owner Jason having grown the team and offering to now supporting large commercial projects as well as smaller residential clients.

The emphasis was on ensuring the website spoke to both target markets – not an easy feat. We needed to ensure that both larger property developers and domestic clients could feel catered for on landing. This was achieved by setting the headline H1 opening tag as ‘Residential & Commercial… with services scrolling, alongside a marquee of scrolling images portraying both offerings.

A wide variety of service landing pages were then completed alongside some location-specific landing pages, all featuring strong call-to-actions throughout.

We’ve since supported the business on other digital marketing projects – managing both their social media accounts on a daily basis, as well as a variety of new Google Ads PPC campaigns – both of which have been hugely successful in encouraging a record-number of enquiries.

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