A global consultancy who support business change programmes selected ShakerMaker to develop and manage their PPC (pay per click) advertising strategy.
Industry research quickly indicated that the Google Ads platform was key to its success. A large proportion of the initial setup was spent researching relevant keywords, utilising search term tracing tools such as Google Trends, as well as the business’s current organic performance. Over 40 campaigns were then created across various global regions and markets served. Once up and running, the account management time was spent tweaking maximum bid amounts to best utilise the budget, split testing new ad copy and running Google experiments to highlight new conversion avenues.