Hitchin Town FC selected ShakerMaker to manage the dispatch of their email marketing, following the successful implementation of an ecommerce website which provided regular GDPR-compliant data capture.

Once a brand design had been created, a series of event/product mailers were produced and dispatched using MailChimp. The content was well received by the audience, with the email open-rate averaging 39%, well above the industry average of 19%.