Email marketing can have a significant impact on your business, regardless of the service you offer or the product you sell. With over 347 billion emails sent every day, this is one marketing channel you should seriously consider using.
In a world full of spam, we engage audiences with performing, GDPR compliant email.
Email marketing is more powerful than ever. This media allows regular and welcomed contact direct with your target or existing customers, enabling you to build powerful and regularly converted relationships. With engaging copy and knockout designs, we’ll create consistent and effective mailers via any platform, including MailChimp and DotDigital.
According to the Data & Marketing Association, every £1 spent on email returns an average of £42. What a return!
Case Study:
Optimum
Global IT training consultancy Optimum utilised ShakerMaker to create an annual content marketing plan, which heavily includes email marketing to their opted-in database.
Having redesigned the template to ensure consistency with each dispatch, the emails are sent to highly-segmented audiences. Each campaign incorporates the key characteristics: personalisation, relevant imagery, engaging copy and a strong CTA (call-to-action).
Since managing these, the business has gone from an average CTR (click-through-rate) of 4% to 23.9%, sending 25 campaigns/year compared to the previous 8/year.
