We’re specialists in designing creative and enticing brand identities for small business. It’s not just about a fancy logo (although our designs are great), it’s about creating a professional brand which communicates your core values to existing and potential customers. Once created, we’ll help you share your new identity with the world, via promo items and consistent visuals on and offline.
Global IT training consultancy Optimum selected ShakerMaker to oversee their rebrand project, replacing their dated, washed-out identity with a modern, impactful design.
The business was keen to retain elements of the existing brand, with the colour wheel and strapline quickly becoming the focus. Following industry research, we opted for a bold teal, accompanied by an accent orange, accompanied by the confident strapline: the IT training consultancy.
Brand guidelines were then created to ensure consistent usage, outlining the business values, typography and logo layout.