Whether you’re creating a brand from scratch or refreshing an existing business, we have the creativity and experience to design winning identities. We’ll consider your business strategy, the competition and the industry you operate in before developing a unique and memorable look and feel.
Effective branding helps you stand apart from the competition.
We’re specialists in designing creative and enticing brand identities for small business. It’s not just about a fancy logo (although our designs are great), it’s about creating a professional brand which communicates your core values to existing and potential customers. Once created, we’ll help you share your new identity with the world, via promo items and consistent visuals on and offline.
A 2017 LucidPress report noted that consistent branding across all digital and printed media can increase your revenue and recognition.
Case Study:
Optimum
Global IT training consultancy Optimum selected ShakerMaker to oversee their rebrand project, replacing their dated, washed-out identity with a modern, impactful design.
The business was keen to retain elements of the existing brand, with the colour wheel and strapline quickly becoming the focus. Following industry research, we opted for a bold teal, accompanied by an accent orange, accompanied by the confident strapline: the IT training consultancy.
Brand guidelines were then created to ensure consistent usage, outlining the business values, typography and logo layout.
